It seems as if a day does not go by without the issue of broadband – and broadband speeds – featuring on the news.But what is the solution?There’s a lot of speculation and talk over the prospect and practicalities of next generation broadband in the

UK. But there are number of roadblocks that could hinder the possibility of us seeing super-fast broadband anytime soon.The financial cost of rolling out super-fast broadband via the implementation of fibre cables is a concern for ISP’s who are perhaps unconvinced that such costs are currently necessary. Investment in networks across the country is undoubtedly required at some point – but in the mean time, what is the best way forward?Well, if you’re an enthusiastic gamer, it seems there is another option.

PlusNet give customers the opportunity to choose from 4 broadband options, all of which are tailored towards different users – depending on their individual needs. So if you’re an online gamer, you can choose a package that prioritises gaming traffic and works to reduce lag, something which often seeks to interfere with gaming quality.

It appears that while some ISP’s are seeking to equalise broadband speeds and usage allowances, others are reaching out to those who demand a particular service from the internet.